Apr 19, 2014

karenhurley:

Peugeot 207
Agency: Euro RSCG, Santiago

Apr 19, 2014
Straightforward.

Straightforward.

Apr 18, 2014
Apr 18, 2014

Johnnies Walker Case Study

Apr 18, 2014
Johnnie Walker - Always Progressing
The reason why the “Keep Walking” campaign is so successful is the fact that it is a type of slogan that could turn a political candidate to a president.

Johnnie Walker - Always Progressing

The reason why the “Keep Walking” campaign is so successful is the fact that it is a type of slogan that could turn a political candidate to a president.

(Source: psychographism.blogspot.com)

Apr 18, 2014

The Keep Walking campaign isn’t a Big Idea, it’s a ‘Big Ideal’, and the big ideal in question is persistence…

The keep walking campaign has proven to be so successful precisely because it has been so persistent in preaching the principle of persistence, which is somehow fitting.

(Source: nyagahonadvertising.blogspot.com)

Apr 18, 2014
A headline and visual should dimensionalize one another, achieving a total effect greater than the sum of their parts.

A headline and visual should dimensionalize one another, achieving a total effect greater than the sum of their parts.

Apr 17, 2014
Apr 17, 2014
You can’t beat the Axis if you get VD. 

You can’t beat the Axis if you get VD. 

Apr 17, 2014
Don’t come to Romania. The girls are so nice you’ll forget about your girlfriend in an instant. - Discover the mania in Romania.

Don’t come to Romania. The girls are so nice you’ll forget about your girlfriend in an instant. - Discover the mania in Romania.

Apr 17, 2014
Reporters Without Borders

Reporters Without Borders

Apr 16, 2014
Thanks for not using Adblock. Instead of an ad, here’s a silly penguin. 

Thanks for not using Adblock. Instead of an ad, here’s a silly penguin. 

Apr 16, 2014

Amazon Dash - Shopping made simple

Apr 16, 2014
…you’re desperately trying to bond with your neighbour, but the conversation has dried up, now what? You turn to me, your beer can, hoping I’ll give you some advice. Head to the BBQ where stories are told and meat is turned. It’s a good place to explain why you still haven’t returned his lawn mower you borrowed a month ago.

…you’re desperately trying to bond with your neighbour, but the conversation has dried up, now what? You turn to me, your beer can, hoping I’ll give you some advice. Head to the BBQ where stories are told and meat is turned. It’s a good place to explain why you still haven’t returned his lawn mower you borrowed a month ago.

Apr 16, 2014

Hypocrisy

(Source: robemmy, via fyeahadvertising)

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This is a tumblr blog on advertising with good strategy, and other things that inspire smart thinking.

My name is Jason Potteiger and I'm an advertising analyst living in NYC*. -- I write a column about advertising and culture for the I Love Charts Collection on Medium. -- For more on me visit about.me/jpotteiger -- Subscribe via RSS.