Johnnies Walker Case Study
Johnnie Walker - Always Progressing
The reason why the “Keep Walking” campaign is so successful is the fact that it is a type of slogan that could turn a political candidate to a president.
The Keep Walking campaign isn’t a Big Idea, it’s a ‘Big Ideal’, and the big ideal in question is persistence…
The keep walking campaign has proven to be so successful precisely because it has been so persistent in preaching the principle of persistence, which is somehow fitting.
My name is Jason Potteiger and I'm an advertising analyst living in NYC*. -- I write a column about advertising and culture for the I Love Charts Collection on Medium. -- For more on me visit about.me/jpotteiger -- Subscribe via RSS.