Johnnies Walker Case Study
Johnnie Walker - Always Progressing
The reason why the “Keep Walking” campaign is so successful is the fact that it is a type of slogan that could turn a political candidate to a president.
The Keep Walking campaign isn’t a Big Idea, it’s a ‘Big Ideal’, and the big ideal in question is persistence…
The keep walking campaign has proven to be so successful precisely because it has been so persistent in preaching the principle of persistence, which is somehow fitting.
Thanks for not using Adblock. Instead of an ad, here’s a silly penguin.
Amazon Dash - Shopping made simple
…you’re desperately trying to bond with your neighbour, but the conversation has dried up, now what? You turn to me, your beer can, hoping I’ll give you some advice. Head to the BBQ where stories are told and meat is turned. It’s a good place to explain why you still haven’t returned his lawn mower you borrowed a month ago.
My name is Jason Potteiger and I'm an advertising analyst living in NYC*. -- I write a column about advertising and culture for the I Love Charts Collection on Medium. -- For more on me visit about.me/jpotteiger -- Subscribe via RSS.