Jul 17, 2014
Interesting brand extension. I was told the Starburst tea lights sold out.

Interesting brand extension. I was told the Starburst tea lights sold out.

Jul 16, 2014
What it’s like to chew 5 gum…

Allegedly this is a real gum ad that ran in Japan.

What it’s like to chew 5 gum…

Allegedly this is a real gum ad that ran in Japan.

Jun 27, 2014
Agency: Banks Hoggins O’shea Fcb
Country: United Kingdom
2002

Agency: Banks Hoggins O’shea Fcb
Country: United Kingdom
2002

Jun 22, 2014

The Irish don’t fuck around with their adverts…

(Source: youtube.com)

Jun 21, 2014
Jun 21, 2014
Does McDonalds sell LSD now? (via Redit)

Does McDonalds sell LSD now? (via Redit)

Jun 20, 2014
Political advertising done well #rare

Political advertising done well #rare

Jun 5, 2014

The Reset the Net splash screen

resetthenet:

If you have a website (or a mobile app!) run the “Reset the Net” splash screen or banner as a part of the biggest backlash against mass surveillance on June 5th, to help protect as much of the Internet as possible and take a stand for privacy. Link them to the privacy pack.

Splash screen:

Apr 19, 2014

karenhurley:

Peugeot 207
Agency: Euro RSCG, Santiago

Apr 19, 2014
Straightforward.

Straightforward.

Apr 18, 2014
Apr 18, 2014

Johnnies Walker Case Study

Apr 18, 2014
Johnnie Walker - Always Progressing
The reason why the “Keep Walking” campaign is so successful is the fact that it is a type of slogan that could turn a political candidate to a president.

Johnnie Walker - Always Progressing

The reason why the “Keep Walking” campaign is so successful is the fact that it is a type of slogan that could turn a political candidate to a president.

(Source: psychographism.blogspot.com)

Apr 18, 2014

The Keep Walking campaign isn’t a Big Idea, it’s a ‘Big Ideal’, and the big ideal in question is persistence…

The keep walking campaign has proven to be so successful precisely because it has been so persistent in preaching the principle of persistence, which is somehow fitting.

(Source: nyagahonadvertising.blogspot.com)

Apr 18, 2014
A headline and visual should dimensionalize one another, achieving a total effect greater than the sum of their parts.

A headline and visual should dimensionalize one another, achieving a total effect greater than the sum of their parts.

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About
This is a tumblr blog on advertising with good strategy, and other things that inspire smart thinking.

My name is Jason Potteiger and I'm an advertising analyst living in NYC*. -- I write a column about advertising and culture for the I Love Charts Collection on Medium. -- For more on me visit about.me/jpotteiger -- Subscribe via RSS.